Last month I read an article in Writer’s Digest Magazine about a self-published author named Brunonia Barry. After going through the agent process without much luck because she was a first time writer, she started a small publishing company with her husband, published her own book, and began a grassroots marketing campaign. Our stories were the same until the part that mentioned she hired a publicist. This publicist was able to get her a review in Publisher’s Weekly, which led to a contract with a traditional publishing house.
I started reading about book publicists and kept coming across the name Kelley & Hall–Brunonia Barry’s publicity firm. They seemed to stand out in terms of strategy, popularity, and success. I had an instant rapport with Jocelyn Kelley, and after a couple of weeks of deliberations, I signed the contract.
There are no guarantees with book publicity. Publicists blitz their media contacts to sell their clients and create a buzz, and then, with luck, enough people connect to the material to pursue it. It doesn’t always work that way, but I feel it’s a necessary step in the process in order to expand my circumference. I believe in my book and I want to reach as many people as possible. I’ve done well locally (which this article reaffirmed for me) but I still need to expand farther than my arms alone will reach.
Let’s all work together to get the word out. I need you, too.